{"id":50324,"date":"2025-11-12T15:31:42","date_gmt":"2025-11-12T15:31:42","guid":{"rendered":"https:\/\/www.techmagazines.net\/?p=50324"},"modified":"2025-11-12T15:31:45","modified_gmt":"2025-11-12T15:31:45","slug":"why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer","status":"publish","type":"post","link":"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/","title":{"rendered":"Why Citro\u00ebn India&#8217;s New Campaign with MS Dhoni Is a Game Changer"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Citro\u00ebn India&#8217;s New Campaign with MS Dhoni has arrived at an important moment for the brand. Citro\u00ebn is really working on shaking up its image, moving from a pretty low-key European brand to a seriously appealing choice for Indian families. The new campaign is bold: the Shift Into The New. It is accompanied by new texting, new vehicles, and the peaceful strength of MS Dhoni. The idea is simple. Citroen does not want to complicate life and make India perceive it as being modern, practical and stylish.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #5ad602;color:#5ad602\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #5ad602;color:#5ad602\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/#A_Clear_Vision_for_a_New_Phase\" >A Clear Vision for a New Phase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/#Why_MS_Dhoni_Fits_the_Role_Perfectly\" >Why MS Dhoni Fits the Role Perfectly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/#How_the_Campaign_Is_Structured\" >How the Campaign Is Structured<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/#Citroen_India\" >Citroen India<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/#Whats_New_in_the_X-Series\" >What&#8217;s New in the X-Series<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/#A_Larger_Business_Transformation\" >A Larger Business Transformation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/#Tech_Highlight_The_CARA_AI_Assistant\" >Tech Highlight: The CARA AI Assistant&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/#Where_Citroen_Stands_in_the_Market\" >Where Citro\u00ebn Stands in the Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Clear_Vision_for_a_New_Phase\"><\/span><strong>A Clear Vision for a New Phase<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Shift into the new is an indication of how <a href=\"https:\/\/www.citroen.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Citroen<\/a> intends to revamp all aspects of its Indian experience. The brand makes an attempt to shed the niche perception. It has now targeted the mainstream consumer who appreciates comfort, easy driving and smart technologies. Design, local engineering and customer feedback are the tools that Citroen is employing to develop this new identity.<\/p>\n\n\n\n<p>The creative agency <a href=\"https:\/\/altertype.webflow.io\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">alterType<\/a>, now leading Citro\u00ebn\u2019s communication in India, shaped the entire message. They combine the French flair of design with the Indian culture. This makes the cars feel familiar and not exotic. According to the leaders of Stellantis India, the campaign is an opportunity to demonstrate how every Citroen is designed to help make daily drives more enjoyable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_MS_Dhoni_Fits_the_Role_Perfectly\"><\/span><strong>Why MS Dhoni Fits the Role Perfectly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DPlhtrNj4Kc\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DPlhtrNj4Kc\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DPlhtrNj4Kc\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Citro\u00ebn India (@citroen_india)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>You cannot talk about this campaign without talking about Dhoni. This Citro\u00ebn India&#8217;s New Campaign with <a href=\"https:\/\/www.espncricinfo.com\/cricketers\/ms-dhoni-28081\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MS Dhoni<\/a> is a reflection of the new tone of the brand through his personality. He is calm. He is sharp. He performs without drama. These characteristics correlate with the driving experience that Citroen desires to point to.<\/p>\n\n\n\n<p>Dhoni attracts both high and low income earners as well as geographically. He is familiar with a farmer in Ranchi, a corporate manager in Bengaluru and a student in Chennai. Such a broad coverage allows Citroen to address other families outside urban areas. The heads of the brand explain that his humility and discipline are as comfortable and simple as Citroen is.<\/p>\n\n\n\n<p>Dhoni also loves cars. His comments that he likes working with Citroen sound real. This is not his first collaboration with the brand, as he has previously worked with the brand in the Do What Matters campaign. That work built familiarity. The association is now more noticeable and stronger.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_the_Campaign_Is_Structured\"><\/span><strong>How the Campaign Is Structured<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"1024\" src=\"https:\/\/www.techmagazines.net\/wp-content\/uploads\/2025\/11\/image-27-735x1024.jpeg\" alt=\"How the Campaign Is Structured\" class=\"wp-image-50326\" srcset=\"https:\/\/www.techmagazines.net\/wp-content\/uploads\/2025\/11\/image-27-735x1024.jpeg 735w, https:\/\/www.techmagazines.net\/wp-content\/uploads\/2025\/11\/image-27-215x300.jpeg 215w, https:\/\/www.techmagazines.net\/wp-content\/uploads\/2025\/11\/image-27-768x1070.jpeg 768w, https:\/\/www.techmagazines.net\/wp-content\/uploads\/2025\/11\/image-27.jpeg 1021w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Citroen_India\"><\/span><strong>Citroen India<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The new campaign relies on the use of TV, digital and social media. Every model of X-Series is provided with a film. The films highlight different moods of driving that Indian customers relate to.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.cardekho.com\/overview\/Citroen_C3\/Citroen_C3_X_Shine.htm\"><strong>C3X<\/strong><\/a> &#8211; \u201cAll Ways On\u201d, which focuses on readiness.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.carwale.com\/citroen-cars\/basalt-x\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Basalt X<\/strong><\/a> &#8211; \u201cThrill bhi. Style bhi.\u201d, showing a mix of fun and flair.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.carwale.com\/citroen-cars\/aircross-x\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Aircross X<\/strong><\/a> &#8211; \u201cHar Moment Ka Boss\u201d, capturing control in daily moments.<\/p>\n\n\n\n<p>The imaginative thinking remains down-to-earth. It does not indulge in eye-catching concepts at the expense of popularity. Rather, it applies actual real-life scenarios and relates them to movement, comfort and confidence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_New_in_the_X-Series\"><\/span><strong>What&#8217;s New in the X-Series<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The X-Series is a big component of Citro\u00ebn India&#8217;s New Campaign with MS Dhoni. Citroen revised these models upon hearing the customer response. The practical issues of Indian drivers are resolved by the majority of changes.<\/p>\n\n\n\n<p>The following are some of the significant upgrades:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>The Proxi-Sense push start and keyless entry.<\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>A fifty-two-language voice assistant, CARA AI.<\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Multi-angle and 360-degree camera.<\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Leatherette air-conditioned seats.<\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Huge 10.25-inch infotainment system.<\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Auto-dimming inside mirror<\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>LED Vision headlamps<\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Ambient lighting<\/em><\/li>\n<\/ul>\n\n\n\n<p>All cars continue to have the comfort-first suspension of Citroen. The so-called flying carpet effect remains the symbol of the brand on the Indian bad roads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Larger_Business_Transformation\"><\/span><strong>A Larger Business Transformation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The campaign itself is just an element of a bigger change. Citroen desires a better market presence. It aims to achieve 150 showrooms towards the end of 2025. It is aimed at ensuring that no customer should be farther than 100 km from a Citroen outlet.<\/p>\n\n\n\n<p>The brand desires more in-depth penetration in Tier II, III and IV towns. These areas are significant today due to increased purchasing of cars by more families in smaller cities. Citroen is also targeting to sell approximately 2,000 units every month. The existing figures are low, and the new strategy aims at correcting that situation.<\/p>\n\n\n\n<p>Citroen has greatly invested in India. Having 98 per cent localisation, and more than <a href=\"https:\/\/www-indiatoday-in.cdn.ampproject.org\/v\/s\/www.indiatoday.in\/amp\/auto\/latest-auto-news\/story\/citroen-india-unveils-new-citroen-2-shift-into-the-new-strategy-with-upgraded-line-up-and-network-expansion-2768367-2025-08-08?amp_gsa=1&amp;amp_js_v=a9&amp;usqp=mq331AQIUAKwASCAAgM%3D#amp_tf=From%20%251%24s&amp;aoh=17625447786596&amp;csi=1&amp;referrer=https%3A%2F%2Fwww.google.com&amp;ampshare=https%3A%2F%2Fwww.indiatoday.in%2Fauto%2Flatest-auto-news%2Fstory%2Fcitroen-india-unveils-new-citroen-2-shift-into-the-new-strategy-with-upgraded-line-up-and-network-expansion-2768367-2025-08-08\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">5,300 crore<\/a> expenditure on manufacturing and development, the company desires a long-term future in this place.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tech_Highlight_The_CARA_AI_Assistant\"><\/span><strong>Tech Highlight: The CARA AI Assistant<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the features that shines in the campaign is CARA. It is like a friendly co-passenger. Drivers are also able to inquire about fuel, routes, weather or even minor tasks. The assistant knows ordinary talk and speaks regional languages.<\/p>\n\n\n\n<p>The system also assists in the area of safety through the provision of alerts and accessibility remotely. This is done to simplify the driving experience and not confuse the user.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_Citroen_Stands_in_the_Market\"><\/span><strong>Where Citro\u00ebn Stands in the Market<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The market share of Citroen is very minor. The competition with the established brands is stiff. Experts believe that it will help in the presence of Dhoni, but the real difference will be made through the consistent service, price and after-sales services. Citroen must take time and proper implementation to expand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Citro\u00ebn India&#8217;s New Campaign with MS Dhoni represents a greater change in direction of the company. It is not just about new ads. It introduces new models and new technology, new communication, and an extended network of sales. Dhoni brings in faith and liking.<\/p>\n\n\n\n<p>Provided that Citroen continues increasing its reach and customer experience, this campaign may become the start of a more powerful phase of the brand. For now, the message is clear. Citroen desires to be a household name on the Indian roads, culture and discussions. And with Dhoni at the driving seat, the trip promises to be good.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"wpm_excerpt clearfix\"><p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Citro\u00ebn India&#8217;s New Campaign with MS Dhoni has arrived at an important moment for the brand. Citro\u00ebn is really working on shaking up its image, moving &hellip;<\/p>\n<\/div>","protected":false},"author":94,"featured_media":50340,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-50324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Citro\u00ebn India&#039;s New Campaign with MS Dhoni Is a Game Changer | Tech Magazine<\/title>\n<meta name=\"description\" content=\"Citro\u00ebn India&#039;s New Campaign with MS Dhoni highlights smarter cars, refined comfort, and a bold new identity for Indian buyers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Citro\u00ebn India&#039;s New Campaign with MS Dhoni Is a Game Changer | Tech Magazine\" \/>\n<meta property=\"og:description\" content=\"Citro\u00ebn India&#039;s New Campaign with MS Dhoni highlights smarter cars, refined comfort, and a bold new identity for Indian buyers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/\" \/>\n<meta property=\"og:site_name\" content=\"Tech Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100007079021205&amp;ref=br_rs\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-12T15:31:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-12T15:31:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techmagazines.net\/wp-content\/uploads\/2025\/11\/Why-Citroen-Indias-New-Campaign-with-MS-Dhoni-Is-a-Game-Changer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"896\" \/>\n\t<meta property=\"og:image:height\" content=\"503\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"TechMagazines Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"TechMagazines Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/\"},\"author\":{\"name\":\"TechMagazines Staff\",\"@id\":\"https:\/\/www.techmagazines.net\/#\/schema\/person\/2d72457ec733012e4ffdcd1bf15a15c0\"},\"headline\":\"Why Citro\u00ebn India&#8217;s New Campaign with MS Dhoni Is a Game Changer\",\"datePublished\":\"2025-11-12T15:31:42+00:00\",\"dateModified\":\"2025-11-12T15:31:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/\"},\"wordCount\":1009,\"publisher\":{\"@id\":\"https:\/\/www.techmagazines.net\/#\/schema\/person\/9827714c3556d6a5d325c9af0386dac2\"},\"image\":{\"@id\":\"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.techmagazines.net\/wp-content\/uploads\/2025\/11\/Why-Citroen-Indias-New-Campaign-with-MS-Dhoni-Is-a-Game-Changer.jpg\",\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/\",\"url\":\"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/\",\"name\":\"Why Citro\u00ebn India's New Campaign with MS Dhoni Is a Game Changer | Tech Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/www.techmagazines.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.techmagazines.net\/wp-content\/uploads\/2025\/11\/Why-Citroen-Indias-New-Campaign-with-MS-Dhoni-Is-a-Game-Changer.jpg\",\"datePublished\":\"2025-11-12T15:31:42+00:00\",\"dateModified\":\"2025-11-12T15:31:45+00:00\",\"description\":\"Citro\u00ebn India's New Campaign with MS Dhoni highlights smarter cars, refined comfort, and a bold new identity for Indian buyers.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/#primaryimage\",\"url\":\"https:\/\/www.techmagazines.net\/wp-content\/uploads\/2025\/11\/Why-Citroen-Indias-New-Campaign-with-MS-Dhoni-Is-a-Game-Changer.jpg\",\"contentUrl\":\"https:\/\/www.techmagazines.net\/wp-content\/uploads\/2025\/11\/Why-Citroen-Indias-New-Campaign-with-MS-Dhoni-Is-a-Game-Changer.jpg\",\"width\":896,\"height\":503,\"caption\":\"Why Citro\u00ebn India's New Campaign with MS Dhoni Is a Game Changer\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.techmagazines.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Citro\u00ebn India&#8217;s New Campaign with MS Dhoni Is a Game Changer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.techmagazines.net\/#website\",\"url\":\"https:\/\/www.techmagazines.net\/\",\"name\":\"Tech Magazines\",\"description\":\"Best Digital Tech Magazines Site\",\"publisher\":{\"@id\":\"https:\/\/www.techmagazines.net\/#\/schema\/person\/9827714c3556d6a5d325c9af0386dac2\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.techmagazines.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/www.techmagazines.net\/#\/schema\/person\/9827714c3556d6a5d325c9af0386dac2\",\"name\":\"Amit Gupta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.techmagazines.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.techmagazines.net\/wp-content\/uploads\/2019\/03\/cropped-technologies-2.png\",\"contentUrl\":\"https:\/\/www.techmagazines.net\/wp-content\/uploads\/2019\/03\/cropped-technologies-2.png\",\"width\":500,\"height\":125,\"caption\":\"Amit Gupta\"},\"logo\":{\"@id\":\"https:\/\/www.techmagazines.net\/#\/schema\/person\/image\/\"},\"description\":\"Amit Gupta is an experienced digital marketer, expert writer, and founder of Tech Magazine. With 5+ years in the industry, he specializes in creating in-depth content on Technology Updates, IoT, Gaming, Gadget, Web Development, and Artificial Intelligence. Connect on Facebook and Linkedin.\",\"sameAs\":[\"https:\/\/www.facebook.com\/profile.php?id=100007079021205&ref=br_rs\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.techmagazines.net\/#\/schema\/person\/2d72457ec733012e4ffdcd1bf15a15c0\",\"name\":\"TechMagazines Staff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.techmagazines.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3c1a2dd36abb97209d29cbd07b5d27ac1cbc22c3cf9d4db047670063e7b983db?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3c1a2dd36abb97209d29cbd07b5d27ac1cbc22c3cf9d4db047670063e7b983db?s=96&d=mm&r=g\",\"caption\":\"TechMagazines Staff\"},\"description\":\"Hi, I am Alex Peter, a TechMagazines Staff. Alex Peter is an experienced writer With 5+ years in the industry, he specializes in creating in-depth content on Business, Finance, Tips &amp; Tricks, Crypto and FinTech.\",\"url\":\"https:\/\/www.techmagazines.net\/author\/techmagazines-staff\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Citro\u00ebn India's New Campaign with MS Dhoni Is a Game Changer | Tech Magazine","description":"Citro\u00ebn India's New Campaign with MS Dhoni highlights smarter cars, refined comfort, and a bold new identity for Indian buyers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/","og_locale":"en_US","og_type":"article","og_title":"Why Citro\u00ebn India's New Campaign with MS Dhoni Is a Game Changer | Tech Magazine","og_description":"Citro\u00ebn India's New Campaign with MS Dhoni highlights smarter cars, refined comfort, and a bold new identity for Indian buyers.","og_url":"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/","og_site_name":"Tech Magazine","article_publisher":"https:\/\/www.facebook.com\/profile.php?id=100007079021205&ref=br_rs","article_published_time":"2025-11-12T15:31:42+00:00","article_modified_time":"2025-11-12T15:31:45+00:00","og_image":[{"width":896,"height":503,"url":"https:\/\/www.techmagazines.net\/wp-content\/uploads\/2025\/11\/Why-Citroen-Indias-New-Campaign-with-MS-Dhoni-Is-a-Game-Changer.jpg","type":"image\/jpeg"}],"author":"TechMagazines Staff","twitter_card":"summary_large_image","twitter_misc":{"Written by":"TechMagazines Staff","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/#article","isPartOf":{"@id":"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/"},"author":{"name":"TechMagazines Staff","@id":"https:\/\/www.techmagazines.net\/#\/schema\/person\/2d72457ec733012e4ffdcd1bf15a15c0"},"headline":"Why Citro\u00ebn India&#8217;s New Campaign with MS Dhoni Is a Game Changer","datePublished":"2025-11-12T15:31:42+00:00","dateModified":"2025-11-12T15:31:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/"},"wordCount":1009,"publisher":{"@id":"https:\/\/www.techmagazines.net\/#\/schema\/person\/9827714c3556d6a5d325c9af0386dac2"},"image":{"@id":"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.techmagazines.net\/wp-content\/uploads\/2025\/11\/Why-Citroen-Indias-New-Campaign-with-MS-Dhoni-Is-a-Game-Changer.jpg","articleSection":["Business"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/","url":"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/","name":"Why Citro\u00ebn India's New Campaign with MS Dhoni Is a Game Changer | Tech Magazine","isPartOf":{"@id":"https:\/\/www.techmagazines.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/#primaryimage"},"image":{"@id":"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.techmagazines.net\/wp-content\/uploads\/2025\/11\/Why-Citroen-Indias-New-Campaign-with-MS-Dhoni-Is-a-Game-Changer.jpg","datePublished":"2025-11-12T15:31:42+00:00","dateModified":"2025-11-12T15:31:45+00:00","description":"Citro\u00ebn India's New Campaign with MS Dhoni highlights smarter cars, refined comfort, and a bold new identity for Indian buyers.","breadcrumb":{"@id":"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/#primaryimage","url":"https:\/\/www.techmagazines.net\/wp-content\/uploads\/2025\/11\/Why-Citroen-Indias-New-Campaign-with-MS-Dhoni-Is-a-Game-Changer.jpg","contentUrl":"https:\/\/www.techmagazines.net\/wp-content\/uploads\/2025\/11\/Why-Citroen-Indias-New-Campaign-with-MS-Dhoni-Is-a-Game-Changer.jpg","width":896,"height":503,"caption":"Why Citro\u00ebn India's New Campaign with MS Dhoni Is a Game Changer"},{"@type":"BreadcrumbList","@id":"https:\/\/www.techmagazines.net\/why-citroen-indias-new-campaign-with-ms-dhoni-is-a-game-changer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.techmagazines.net\/"},{"@type":"ListItem","position":2,"name":"Why Citro\u00ebn India&#8217;s New Campaign with MS Dhoni Is a Game Changer"}]},{"@type":"WebSite","@id":"https:\/\/www.techmagazines.net\/#website","url":"https:\/\/www.techmagazines.net\/","name":"Tech Magazines","description":"Best Digital Tech Magazines Site","publisher":{"@id":"https:\/\/www.techmagazines.net\/#\/schema\/person\/9827714c3556d6a5d325c9af0386dac2"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.techmagazines.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.techmagazines.net\/#\/schema\/person\/9827714c3556d6a5d325c9af0386dac2","name":"Amit Gupta","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.techmagazines.net\/#\/schema\/person\/image\/","url":"https:\/\/www.techmagazines.net\/wp-content\/uploads\/2019\/03\/cropped-technologies-2.png","contentUrl":"https:\/\/www.techmagazines.net\/wp-content\/uploads\/2019\/03\/cropped-technologies-2.png","width":500,"height":125,"caption":"Amit Gupta"},"logo":{"@id":"https:\/\/www.techmagazines.net\/#\/schema\/person\/image\/"},"description":"Amit Gupta is an experienced digital marketer, expert writer, and founder of Tech Magazine. With 5+ years in the industry, he specializes in creating in-depth content on Technology Updates, IoT, Gaming, Gadget, Web Development, and Artificial Intelligence. Connect on Facebook and Linkedin.","sameAs":["https:\/\/www.facebook.com\/profile.php?id=100007079021205&ref=br_rs"]},{"@type":"Person","@id":"https:\/\/www.techmagazines.net\/#\/schema\/person\/2d72457ec733012e4ffdcd1bf15a15c0","name":"TechMagazines Staff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.techmagazines.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3c1a2dd36abb97209d29cbd07b5d27ac1cbc22c3cf9d4db047670063e7b983db?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3c1a2dd36abb97209d29cbd07b5d27ac1cbc22c3cf9d4db047670063e7b983db?s=96&d=mm&r=g","caption":"TechMagazines Staff"},"description":"Hi, I am Alex Peter, a TechMagazines Staff. Alex Peter is an experienced writer With 5+ years in the industry, he specializes in creating in-depth content on Business, Finance, Tips &amp; Tricks, Crypto and FinTech.","url":"https:\/\/www.techmagazines.net\/author\/techmagazines-staff\/"}]}},"_links":{"self":[{"href":"https:\/\/www.techmagazines.net\/wp-json\/wp\/v2\/posts\/50324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techmagazines.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techmagazines.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techmagazines.net\/wp-json\/wp\/v2\/users\/94"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techmagazines.net\/wp-json\/wp\/v2\/comments?post=50324"}],"version-history":[{"count":2,"href":"https:\/\/www.techmagazines.net\/wp-json\/wp\/v2\/posts\/50324\/revisions"}],"predecessor-version":[{"id":50341,"href":"https:\/\/www.techmagazines.net\/wp-json\/wp\/v2\/posts\/50324\/revisions\/50341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techmagazines.net\/wp-json\/wp\/v2\/media\/50340"}],"wp:attachment":[{"href":"https:\/\/www.techmagazines.net\/wp-json\/wp\/v2\/media?parent=50324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techmagazines.net\/wp-json\/wp\/v2\/categories?post=50324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techmagazines.net\/wp-json\/wp\/v2\/tags?post=50324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}