{"id":37396,"date":"2023-12-06T04:43:30","date_gmt":"2023-12-06T04:43:30","guid":{"rendered":"https:\/\/www.techmagazines.net\/?p=37396"},"modified":"2023-12-06T04:43:34","modified_gmt":"2023-12-06T04:43:34","slug":"how-social-media-keeps-you-hooked","status":"publish","type":"post","link":"https:\/\/www.techmagazines.net\/how-social-media-keeps-you-hooked\/","title":{"rendered":"How Social Media Keeps You Hooked"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Nowadays, it\u2019s common to experience <a href=\"https:\/\/personalinjurylawcal.com\/social-media-addiction-lawsuit\/\">social media addiction<\/a>. You might even be reading this on a phone right now, the same way <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2021\/01\/12\/more-than-eight-in-ten-americans-get-news-from-digital-devices\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">over 80 percent of Americans<\/a> do.\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #5ad602;color:#5ad602\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #5ad602;color:#5ad602\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.techmagazines.net\/how-social-media-keeps-you-hooked\/#The_Science_of_Scrolling\" >The Science of Scrolling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.techmagazines.net\/how-social-media-keeps-you-hooked\/#Fear_of_Missing_Out\" >Fear of Missing Out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.techmagazines.net\/how-social-media-keeps-you-hooked\/#Notifications_Are_Fun\" >Notifications Are Fun<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.techmagazines.net\/how-social-media-keeps-you-hooked\/#You_Are_the_Product_Not_the_App\" >You Are the Product, Not the App<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.techmagazines.net\/how-social-media-keeps-you-hooked\/#Building_Healthy_Online_Habits\" >Building Healthy Online Habits<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Smartphones and social media are often criticized for being an intrusive distraction, but this technology isn\u2019t going away anytime soon. The fact is that social media provides a quick, easy, and entertaining way for people to read the news or check in on friends and family.&nbsp;<\/p>\n\n\n\n<p>These apps are so incredibly popular that people spend hours on them every day, usually without even realizing it.&nbsp;<\/p>\n\n\n\n<p>So how do they do it? How do social media apps keep people engaged for so long?&nbsp;<\/p>\n\n\n\n<p>Turns out, pretty easily.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Science_of_Scrolling\"><\/span><strong>The Science of Scrolling<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In 1938, a behaviorist named B.F. Skinner pioneered the science of operant conditioning. His \u201cSkinner box\u201d would give out treats to lab rats who pushed a button, and it wasn\u2019t long before the rats were pushing it whenever they got hungry.&nbsp;<\/p>\n\n\n\n<p>The rats really got hooked, however, when Skinner changed the box to give treats at random, rather than on each button push. It was this mystery about when treats would appear that made the rats push the button incessantly. Skinner coined his findings as \u201cthe variable reward system.\u201d<\/p>\n\n\n\n<p>If this sounds like social media to you, it should. Randomness is a key addictive element of social media. Did someone like your post? Is new content showing up when you open the app? Are you getting followers?<\/p>\n\n\n\n<p>Social media conditions users to keep coming back. The less they know what to expect, the more they want to find out.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fear_of_Missing_Out\"><\/span><strong>Fear of Missing Out<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Back in 2018, travel influencer Johanna Olsson was <a href=\"https:\/\/www.mirror.co.uk\/news\/weird-news\/instagram-star-slammed-incredibly-awkward-13754853\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">caught using a green screen<\/a> to fake photos of a trip to Paris. She wasn\u2019t the first to do it and she likely won\u2019t be the last, but her photo shed light on an important truth: social media is fake.\u00a0<\/p>\n\n\n\n<p>These apps place high value on larger-than-life influencers like Olsson because they give users a lifestyle to follow and aspire to. They create the impression that we\u2019re all just one brave leap away from living the life of our dreams, and the secret to success lay hidden in these influencers\u2019 posts.&nbsp;<\/p>\n\n\n\n<p>Influencers and brand managers use social media to build a likeable persona, and it doesn\u2019t matter if it\u2019s real or not. All that matters is that people keep engaging and scrolling.&nbsp;<\/p>\n\n\n\n<p>It\u2019s tempting to feel jealous of influencers and celebrities, but the life they project is carefully curated to make you feel that way. Unrealistic expectations are the norm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Notifications_Are_Fun\"><\/span><strong>Notifications Are Fun<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/www.techmagazines.net\/wp-content\/uploads\/2023\/12\/image-19.png\" alt=\"\" class=\"wp-image-37398\" srcset=\"https:\/\/www.techmagazines.net\/wp-content\/uploads\/2023\/12\/image-19.png 1000w, https:\/\/www.techmagazines.net\/wp-content\/uploads\/2023\/12\/image-19-300x225.png 300w, https:\/\/www.techmagazines.net\/wp-content\/uploads\/2023\/12\/image-19-768x576.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u201cYou\u2019ve got mail.\u201d&nbsp;<\/p>\n\n\n\n<p>Long ago, getting notifications was fun. Whether it was an email or a MySpace message, nothing compared to the dopamine rush of others\u2019 attention.&nbsp;<\/p>\n\n\n\n<p>Social media is a place where people can express their personality, and positive reactions from others can be deliciously validating.&nbsp;<\/p>\n\n\n\n<p>In 2020, a <a href=\"https:\/\/news.northeastern.edu\/2021\/09\/20\/negative-effects-of-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">leaked document from Facebook<\/a> showed that a third of teen girls who use Instagram suffer mental health issues\u2014findings which surprised no one. Vulnerable young minds are highly susceptible to social media, and validation from others can be addictive.<\/p>\n\n\n\n<p>App notifications hint at validation, so sounds and vibrations become associated with self-worth and value. When the phone is silent, young people can feel forgotten and worthless.&nbsp;<\/p>\n\n\n\n<p>You\u2019ve probably noticed how app notifications are increasingly irrelevant. Few care about how so-and-so reacted to some old post, but the alert alone may get them to open the app and scroll.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"You_Are_the_Product_Not_the_App\"><\/span><strong>You Are the Product, Not the App<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Advertising is expensive, and businesses want their money spent wisely. Since it\u2019s easier to sell lemonade to someone who\u2019s thirsty, lots of work goes into researching what makes people thirsty and which of them buys lemonade.&nbsp;<\/p>\n\n\n\n<p>Social media performs that research. As people spend time on these apps, their habits and behaviors are tracked to help people make better guesses about where to advertise. The more they know about possible customers, the easier it becomes to sell lemonade.<\/p>\n\n\n\n<p>Social media apps are addictive because it\u2019s in their best interest to be. Users don\u2019t use apps so much as <em>are<\/em> used <em>by<\/em> apps to help advertisers sell more stuff. You\u2014not the app\u2014are the product.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Building_Healthy_Online_Habits\"><\/span><strong>Building Healthy Online Habits<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We <a href=\"https:\/\/www.techmagazines.net\/the-art-of-creating-viral-social-media-content\/\">social media<\/a> users aren\u2019t so different from Skinner\u2019s lab rats. We like the satisfaction of \u201clikes,\u201d and we enjoy the excitement of new content. These are addictive elements, however, and if we\u2019re not careful, we could end up wasting time and feeling depressed.\u00a0<\/p>\n\n\n\n<p>There are good uses for social media that go beyond scrolling, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Educating on niche topics<\/li>\n\n\n\n<li>Raising awareness about important issues<\/li>\n\n\n\n<li>Sharing photos and updates with loved ones<\/li>\n\n\n\n<li>Building uplifting communities&nbsp;<\/li>\n\n\n\n<li>Offering support and encouragement to others<\/li>\n<\/ul>\n\n\n\n<p>In closing, treat social media the same way you treat friends and acquaintances: If being there makes you feel worse about yourself, find somewhere more uplifting.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"wpm_excerpt clearfix\"><p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Nowadays, it\u2019s common to experience social media addiction. You might even be reading this on a phone right now, the same way over 80 percent of &hellip;<\/p>\n<\/div>","protected":false},"author":73,"featured_media":37397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-37396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Addiction to Social Media<\/title>\n<meta name=\"description\" content=\"Learn how social media keeps you hooked and addicted through scrolling, notifications and other strategies in our full article.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techmagazines.net\/how-social-media-keeps-you-hooked\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Addiction to Social Media\" \/>\n<meta property=\"og:description\" content=\"Learn how social media keeps you hooked and addicted through scrolling, notifications and other strategies in our full article.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techmagazines.net\/how-social-media-keeps-you-hooked\/\" \/>\n<meta property=\"og:site_name\" content=\"Tech Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100007079021205&amp;ref=br_rs\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-06T04:43:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-06T04:43:34+00:00\" \/>\n<meta property=\"og:image\" 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