{"id":10396,"date":"2021-09-25T10:28:58","date_gmt":"2021-09-25T10:28:58","guid":{"rendered":"https:\/\/www.techmagazines.net\/?p=10396"},"modified":"2021-09-25T10:29:03","modified_gmt":"2021-09-25T10:29:03","slug":"how-to-develop-brand-positioning-for-your-new-tech-company","status":"publish","type":"post","link":"https:\/\/www.techmagazines.net\/how-to-develop-brand-positioning-for-your-new-tech-company\/","title":{"rendered":"How To Develop Brand Positioning For Your New Tech Company"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Tech Companies seem to be everywhere.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #5ad602;color:#5ad602\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #5ad602;color:#5ad602\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.techmagazines.net\/how-to-develop-brand-positioning-for-your-new-tech-company\/#What_is_Brand_Positioning\" >What is Brand Positioning?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.techmagazines.net\/how-to-develop-brand-positioning-for-your-new-tech-company\/#Use_a_Positioning_Map\" >Use a Positioning Map<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.techmagazines.net\/how-to-develop-brand-positioning-for-your-new-tech-company\/#Use_Design_to_craft_a_new_experience\" >Use Design to craft a new experience.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.techmagazines.net\/how-to-develop-brand-positioning-for-your-new-tech-company\/#Website_Design\" >Website Design<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.techmagazines.net\/how-to-develop-brand-positioning-for-your-new-tech-company\/#Create_a_Tour_Product\" >Create a Tour Product<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.techmagazines.net\/how-to-develop-brand-positioning-for-your-new-tech-company\/#Resource_Center\" >Resource Center<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.techmagazines.net\/how-to-develop-brand-positioning-for-your-new-tech-company\/#Include_Your_Company_Culture\" >Include Your Company Culture<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.techmagazines.net\/how-to-develop-brand-positioning-for-your-new-tech-company\/#Logo_Design\" >Logo Design<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Estimates say that the tech industry will reach a <strong>$5 trillion market value<\/strong> by the end of <a href=\"https:\/\/goremotely.net\/blog\/technology-industry-stats\/\">2021<\/a>, even after the sudden slowdown of 2020.<\/p>\n\n\n\n<p>There is so much offer that the goal for tech companies (even new ones) has shifted from creating something innovative to being client-centred.&nbsp;<\/p>\n\n\n\n<p>In this article, you\u2019ll learn the basics of how to develop a strong <strong>brand positioning<\/strong> to stand out from the crowd.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Brand_Positioning\"><\/span><strong>What is Brand Positioning?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Brand Positioning is the <strong>strategic process<\/strong> of helping your audience to remember your brand.<\/p>\n\n\n\n<p>You should answer the questions: \u201c<em>What do I want my brand to be remembered for<\/em>?\u201d, \u201c<em>How can I create a smooth experience for my customers<\/em>?\u201d<\/p>\n\n\n\n<p>Here are some tools to answer these questions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_a_Positioning_Map\"><\/span><strong>Use a Positioning Map<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Competitor analysis is crucial. If you want to create <strong>a brand voice that stands out,<\/strong> you first have to know where to <strong>position your offer.<\/strong><\/p>\n\n\n\n<p>Use positioning maps to identify untapped gaps and opportunities in the Tech market that you can go in and fill as a business.<\/p>\n\n\n\n<p>You can use endless parameters; here you have an example.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/cr3xeLizsZtnKIGybkH5xLTR0dfdxKbiM4Eo_jNcfLGaVT64v9W6TLFDcZaLkI188qu1Mt1x33dF52Aem5cuXxML7ONs3HpbBOrRWIlOrlG7BH5Y56W9hOOjzUPGS42KJ9fgFH0j=s0\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Design_to_craft_a_new_experience\"><\/span><strong>Use Design to craft a new experience.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It is not all about colours and animations. Design is what Coca Cola, Apple, and other great companies have used to connect all the aspects of their business, from customer experience to marketing campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Website_Design\"><\/span><strong>Website Design<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Your website is where your customers spend most of their time with your brand. A common problem for Tech Companies is<strong> a low responsive website<\/strong> that doesn&#8217;t give all the information needed about the product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_Tour_Product\"><\/span><strong>Create a Tour Product<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Be sure to have an engaging and efficient way to present your product.&nbsp;<\/p>\n\n\n\n<p><strong>Interactive tour products<\/strong> are great to increase time on site and to answer questions about what you offer.<\/p>\n\n\n\n<p><strong>Video marketing <\/strong>is another branding tool you can use. Informational and explanatory videos make users retain <a href=\"https:\/\/idearocketanimation.com\/4293-video-worth-1-million-words\/\">65%<\/a> of information instead of 10% of the information they would get from a text.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Resource_Center\"><\/span><strong>Resource Center<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Give a Reason to your leads to stay a little longer on your site.&nbsp;<\/p>\n\n\n\n<p>Create a useful <strong>resource centre<\/strong> with free videos, guides, blogs, white papers, APIs etc&#8230;<\/p>\n\n\n\n<p>This is the best way to drive traffic to your page, increase time on site, and create reciprocity by offering useful free material.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Include_Your_Company_Culture\"><\/span><strong>Include Your Company Culture<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sometimes Tech Companies miss in infusing their personality, their brand identity and their culture into a website.&nbsp;<\/p>\n\n\n\n<p>Even in the Tech world, people love doing business with other people.<\/p>\n\n\n\n<p>Include your Mission, Vision, Values, and your team. Essentially, make sure to include all the aspects that tell the story of who you are.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Logo_Design\"><\/span><strong>Logo Design<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Your <strong>logo <\/strong>will probably be the first thing that your customers see, and it works only as long as it is consistent with your <a href=\"https:\/\/www.brandedagency.com\/blog\/brand\/guidelines\">brand guidelines<\/a>.<\/p>\n\n\n\n<p>So make sure your team creates consistency between the <strong>design assets<\/strong> of your brand and your logo; including site design, email templates, social media posts, and basically every channel that your company uses to express its potential to the world.<\/p>\n\n\n\n<p>(Pro Tip! Make sure your logo is <strong>readable <\/strong>on every type of background!)<\/p>\n\n\n\n<p>For more information on how to develop a professional brand strategy, turn your company into a loved brand and other general design and marketing tips, visit <a href=\"https:\/\/www.brandedagency.com\/blog\">The Branded Agency\u2019s blog<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"wpm_excerpt clearfix\"><p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Tech Companies seem to be everywhere. Estimates say that the tech industry will reach a $5 trillion market value by the end of 2021, even after &hellip;<\/p>\n<\/div>","protected":false},"author":1,"featured_media":9047,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-10396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Develop Brand Positioning For Your New Tech Company | Tech Magazine<\/title>\n<meta name=\"description\" content=\"Tech Companies seem to be everywhere. 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